Empowering a lifestyle brand through bold visuals and seamless online presence.
Lifestyle Events Branding & E-Commerce Web Design Denver, Colorado
Full Identity Package • E-Commerce Website • Apparel & Print Design • Trade Show Booth
When Lifestyle Events first came to Front Range Graphics, they had a strong vision and community but needed a cohesive brand presence to match it. What began as a single custom event tent project grew into a full brand overhaul - from logo reconstruction and apparel design to e-commerce website development and trade show branding. Together, we built a lifestyle brand that connects, engages, and grows.
Project Overview: Building a Brand for Connection and Expression
Lifestyle Events, based in Denver, Colorado, serves as an educational and community hub for individuals exploring alternative lifestyles. Initially seeking a branded event setup, owner Josh quickly realized the need for a consistent, scalable visual identity that extended across both online and in-person experiences.
Through thoughtful design and production, Front Range Graphics helped transform Lifestyle Events into a recognizable, professional brand that feels authentic to its audience.
Challenges
Logo Reconstruction: The original logo was created in Photoshop without proper layers or formatting, making it unusable for print or digital applications.
Print & Product Consistency: With multiple vendor types and materials, maintaining cohesive branding required precise file setup and color control.
E-Commerce Experience: The client needed a visually appealing, SEO-optimized website that could handle education, community updates, and retail sales seamlessly.
Solutions & Process
1. Logo Reconstruction & Brand Adaptation
The existing logo was completely rebuilt in Photoshop for scalability, with layered and properly formatted versions for all print and digital applications. Multiple color variants were created for seasonal and event-specific use, allowing the brand to stay fresh and relevant year-round.
2. E-Commerce Website Development
FRG designed and developed a full e-commerce site on Squarespace, integrating shopping functionality, SEO-driven product descriptions, and mobile optimization. The website now serves as both an educational resource and a revenue-driving storefront.
3. Apparel Line & Promotional Products
We designed and produced branded apparel using Bayside, Jerzees, and Flexfit products, ensuring premium quality and lasting durability. Promo items — including stickers, decals, keychains, lip balm, and banners — were created to expand Lifestyle’s presence at events and expos.
4. Trade Show & Expo Design
A custom 10x10 event tent, retractable banners, and branded table covers were designed and printed for Lifestyle’s event appearances. FRG managed artwork setup, vendor coordination, and final proofing to ensure consistency across all printed materials.
5. Marketing Materials & Visual Content
Apparel photo editing, flyer design, QR codes, and social media icons were developed to create a strong and recognizable presence across digital and physical touchpoints.
Results
Lifestyle Events now operates with a unified brand identity that ties its community, educational mission, and retail offerings together. The consistent visual system strengthens brand credibility and supports growth both online and at live events.
FRG’s ongoing design support has helped Lifestyle Events expand into new offerings and build lasting recognition within the alternative lifestyle community.
Key Takeaways
Strategic branding bridges online and in-person experiences.
A well-structured e-commerce platform turns community engagement into sustainable revenue.
Thoughtful vendor coordination ensures brand consistency across every medium.
Every brand has a story - Lifestyle Events found theirs through design.
Discover how we brought their event brand to life too.