Immersive branding built to captivate, connect, and engage.
Event Branding & Promotional Design Denver, Colorado
Full Identity Package • Event Signage • Apparel & Merch • Expo Booth Design
When the team behind Lifestyle Events launched LS Playground — their events division — they needed design that could match the energy and inclusivity of their growing Denver community.
Front Range Graphics brought that vision to life through full-scale event branding: custom banners, signage, apparel, and promotional materials that transformed each event into a cohesive, branded experience.
Project Overview: Bringing Lifestyle Branding to Life
LS Playground, based in Denver, Colorado, hosts lifestyle-oriented parties and community events that prioritize connection, creativity, and freedom of expression.
After creating the brand identity for their parent company, Lifestyle Events, FRG continued the collaboration by developing LS Playground’s event branding system — a bold, dynamic look that translates perfectly across digital and physical spaces.
Our goal was simple: design visuals that amplify the experience while remaining true to the inclusive, welcoming spirit of the brand.
Challenges
Venue Versatility: Each event featured different lighting, layout, and décor — requiring adaptable signage and display graphics.
Durability: All printed materials, from banners to backdrops, needed to withstand frequent travel and setup without losing color integrity.
Audience Appeal: The visuals had to strike the right balance — professional and cohesive, but energetic and visually engaging for a nightlife audience.
Solutions & Process
1. Event Branding & Design Direction
FRG expanded the Lifestyle Events logo system into a sub-brand tailored for LS Playground, creating alternate color schemes and a distinct identity that still connected visually to the parent brand.
2. Custom Event Signage & Large Format Design
A collection of event graphics — including retractable banners, door banners, posters, and wall tapestries — was created for both indoor and outdoor use. Each piece was color-corrected and formatted for different material types to ensure a polished look under any lighting.
3. Apparel & Merch Production
We designed and printed branded apparel using high-quality garments with custom designs.
The apparel line gives the LS Playground team and event staff a professional, unified appearance while doubling as promotional merchandise for guests.
4. Promotional & Marketing Collateral
QR-coded flyers, keychains, lip balm, and decals were designed and produced to boost awareness and engagement before, during, and after events.
These small but powerful touchpoints reinforce the brand and encourage attendees to connect online and shop Lifestyle Events’ e-commerce store.
5. Event Booth & Display Setup
FRG designed LS Playground’s booth layout, including branded backdrops, banner stands, and table coverings. Every piece was optimized for quick setup, portability, and durability — crucial for high-traffic events and trade shows.
Results
Lifestyle Events now operates with a unified brand identity that ties its community, educational mission, and retail offerings together. The consistent visual system strengthens brand credibility and supports growth both online and at live events.
FRG’s ongoing design support has helped Lifestyle Events expand into new offerings and build lasting recognition within the alternative lifestyle community.
Key Takeaways
Strategic branding bridges online and in-person experiences.
A well-structured e-commerce platform turns community engagement into sustainable revenue.
Thoughtful vendor coordination ensures brand consistency across every medium.
Design that moves with you — from website to event floor.
Explore how it all started with their main brand, Lifestyle Events.