Architectural Branding & Marketing Design – Fort Lauderdale
Full Identity Package • Logo • Print • Digital Design
Project Overview
This project documents brand identity and marketing design work completed under GRAPHtography for Diamond Cut Window Tinting, a Fort Lauderdale–based window film company serving residential and commercial properties.
The scope of work focused on visual branding and marketing collateral intended to support the company’s positioning at the time of engagement. All design work was completed based on the client’s direction, approvals, and business objectives during that period.
GRAPHtography was not responsible for business operations, service delivery, or ongoing brand management beyond the defined project scope.
Scope of Work
Logo redesign and finalized logo suite for print and digital use
Business card design and coordinated print production
Digital graphics for marketing and promotional use
Branded signage and visual assets
Visual and layout refinements to an existing website to improve brand consistency
Note: The website platform and core development were handled separately. GRAPHtography’s involvement was limited to visual alignment and design refinements only.
Archive Note
This project represents legacy work completed under GRAPHtography and is included in the Front Range Graphics Archive Portfolio for historical reference only.
The business may have since rebranded, changed ownership, altered service offerings, or engaged different vendors. Front Range Graphics does not claim affiliation with, endorsement of, or responsibility for the current brand, business practices, or online presence.
Design Direction
The visual direction emphasized clean geometry, contrast, and clarity to align with architectural and commercial window-film applications.
A restrained black-and-silver color palette was used to convey precision and professionalism, while typography selections prioritized readability and technical balance suitable for both print and digital environments.
Design decisions were made to support consistency across marketing materials and to reflect industry standards common to architectural and glazing-related services.
BUSINESS INFORMATION:
Business Name: Diamond Cut Window Tinting
Location: Fort Lauderdale, Florida
Services Included:
Commercial and residential window film installation
UV and solar protection films
Antimicrobial film solutions
Decorative and etched glass film designs
Product Representation:
The business represented window film products from XPEL and Vision during the time of this project.
Business Context (At Time of Project)
Original Re-Brand (by GRAPHtography)
Logo Re-Design
REBRANDING HIGHLIGHTS:
The rebranding effort focused on updating visual elements to better align with the company’s stated target audience while maintaining consistency with other co-branded ventures associated with shared ownership at that time.
This included:
Updated typography
Refined visual hierarchy
Consistent application across print and digital materials
All design work was completed according to client approvals during the engagement period.
Diamond Shaped Icons
Luxury Business Cards
Marketing Collateral
Digital Marketing
Co-branded social media graphics for Facebook, Instagram, and LinkedIn
Product-focused digital banners
Promotional assets designed for use alongside affiliated brands
LinkedIn & Instagram Product Banners
Co-Branded Social Media Banners displaying sister companies and supplier logos for Facebook Page Banner, Instagram Story Post & Reel, and LinkedIn Marketing Posts
About the Archive Portfolio
The Archive Portfolio exists to document prior design work completed under previous business entities and partnerships. Each project reflects the scope, direction, and approvals in place at the time the work was completed.
View our work for Diamond Cut Window Tinting’s others brands
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