Full Identity Package • Logo • Print • Digital Design

Architectural Branding & Marketing Design – Fort Lauderdale

Project Overview

This project showcases the complete brand identity and marketing collateral developed under GRAPHtography for Diamond Cut Window Tinting, a Fort Lauderdale–based company specializing in architectural and decorative window film for residential and commercial properties.

The goal was to create a professional, credible brand that reflected the company’s precision, craftsmanship, and commitment to clarity and performance. While the original website was designed elsewhere, GRAPHtography provided visual and layout refinements to better align the site with the new brand identity.

Deliverables

Custom logo suite with scalable print- and web-ready formats
Business card design and coordinated printing
Digital graphics for online use and advertising
Branded signage and promotional assets
Website refinements for improved structure and brand consistency

Archive Note

This project was completed under GRAPHtography and is now part of the Front Range Graphics Archive Portfolio.

While the client has since rebranded independently, this work reflects the original comprehensive branding, design, and coordination completed by GRAPHtography prior to rebranding.

Design Approach

The design direction combined clean architectural geometry with a professional black-and-silver palette to convey strength, precision, and transparency—values central to the window-film industry.

Typography choices balanced readability with technical refinement, mirroring the structured elegance of modern architecture.

Through cohesive print, digital, and web alignment, the new visuals positioned the company as a trusted specialist in both commercial and residential glass-film solutions.

Brand Re-Design

BUSINESS INFORMATION:

Business Name: Diamond Cut Window Tinting

Location: Fort Lauderdale, Florida

Services: Commercial & Residential Window Film Sales and Installation, UV Protection Films, Solar Shades, Antimicrobial Film, Exquisite Etched Glass Film Designs.

Dealer for: Xpel and Vision, aiming to protect residents from harmful UV Rays.

Original Re-Brand (by GRAPHtography)

Logo Re-Design

REBRANDING HIGHLIGHTS:

Rebranding Goal: To align the brand with clientele while maintaining consistency with co-branding for other businesses.

Design Strategy Session: A strategic session was conducted to define the direction of the rebranding effort.

Market Research: Research was undertaken to understand the preferences and needs of the target audience.

Brand Identity Updates: As part of the brand makeover, fonts and color palettes were updated. This can significantly impact the visual identity of the business, making it more modern and appealing to the target audience.

Color Palette: We maintained the existing color palette to remain consistent with Co-Branding for the other businesses, while ensuring a timeless and modern look.

Fonts (Typography): Fonts were updated to align with the new brand direction.

Consistency with Co-branding: The new brand design is consistent with Chris Dyer's existing co-branding efforts for his other businesses. This consistency helps build a strong and recognizable brand across all his ventures.

Expectations: The rebranding effort aimed to make Diamond Cut Window Tinting more appealing and relatable to its customer base while still complementing the branding of Chris Dyer's other businesses. This helped to enhance brand recognition and customer engagement. The goal of these changes was to create a brand that is both timeless and modern. This balance is crucial in ensuring that the brand remains relevant and appealing over the long term. The partnership with Xpel and Vision as Fort Lauderdale dealers indicates a focus on providing high-quality products and solutions to protect residents from UV rays, which is crucial in a sunny state like Florida.

Diamond Shaped Icons

Marketing Collateral

Embroidered Polo's
Screen Printed Jackets
Digital Business Cards & Printed Business Cards
Custom QR Code

Digital Marketing

Co-Branded Social Media Banners displaying sister companies and supplier logos for Facebook Page Banner, Instagram Story Post & Reel, and LinkedIn Marketing Posts

Facebook Banner Co-Branded with Tesla Wraps and Car Wraps

LinkedIn & Instagram Product Banners

Custom Social Media Banner Showcasing Products

Website Maintenance

View our work for Diamond Cut Window Tinting’s others brands

Ready to Build Your Own Brand Identity?

Whether you’re launching a new business or refining an existing one, Front Range Graphics creates branding systems that communicate professionalism, trust, and quality.

Let’s design something that reflects the strength of your vision.

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