Web Design Staten Island
Liberty Estates Corp: Building a Brand and Website for Staten Island Success
Commercial Contractors need Branding too!
Logo & Brand Design
Project Overview:
Liberty Estates Corp, a Staten Island-based residential construction developer, approached GRAPHtography seeking a complete branding and website solution. They lacked a logo, established brand identity, or website, hindering their ability to effectively connect with potential clients and showcase their work.
Challenges:
Non-existent Brand Identity: Liberty Estates Corp lacked a logo, brand colors, or a consistent visual language.
Reliance on Clipart: The company relied on generic clipart for marketing materials, creating an unprofessional image.
Missing Website: Without a website, Liberty Estates Corp lacked a digital presence to showcase their projects and attract new clients.
Solutions:
GRAPHtography developed a comprehensive web design and branding strategy for Liberty Estates Corp, encompassing the following:
Brand Identity Development: A unique logo was designed, incorporating a liberty bell icon to reflect the company name and local connection to Staten Island. A cohesive color scheme and brand typography were established for a polished and professional look.
Enhanced Marketing Materials: Building upon Liberty Estates Corp's existing color preference, the logo seal was refined and integrated into new marketing materials, replacing generic clipart with a professional brand identity.
Staten Island Web Design: A user-friendly website was designed and developed specifically for the Staten Island market. The website showcased Liberty Estates Corp's residential construction projects, expertise, and contact information.
Results:
The branding and website development by GRAPHtography transformed Liberty Estates Corp's online presence. The new logo and brand identity create a professional and memorable first impression. The enhanced marketing materials project a more polished image, while the Staten Island-focused website effectively connects them with local potential clients.
Key Takeaways:
This case study highlights the importance of a strong brand identity and website for residential construction developers. By collaborating with GRAPHtography, Liberty Estates Corp was able to establish a professional brand, elevate their marketing materials, and build a strong online presence to attract new clients in the Staten Island market.
