Logo Recreation • Website Design • Signage • QR Code Integration • Print Coordination
Fitness Website Design – Clearwater Florida
Project Overview – Rebuilding a Fitness Brand for Launch
Revolution Fit, a Clearwater-based fitness studio, partnered with GRAPHtography to bring a disconnected brand vision to life through cohesive design and digital structure.
The project began with a complete logo recreation, providing usable print and digital assets, followed by a custom Squarespace website, signage, and QR code graphics to connect customers directly to class information and bookings.
Although the studio’s operations later ended due to factors beyond the design scope, this project remains a strong example of professional execution and brand readiness.
Deliverables
• Logo recreation and digital/print packaging
• Squarespace website design and build
• Promotional signage and studio graphics
• QR code design and integration
• Print coordination and file preparation
Design Approach – Energy, Simplicity & Strength
The creative direction emphasized motion, focus, and empowerment, aligning with the brand’s mission to motivate members through community-based training.
GRAPHtography developed bold, high-contrast visuals paired with a clean, easy-to-navigate website that prioritized usability and local search visibility.
Print and signage elements tied the visual identity together, helping the brand stand out both online and in-person.
Archive Note
While Revolution Fit is no longer in operation, this project stands as a testament to the power of well-structured design and cohesive brand launch strategy.
Originally completed under GRAPHtography, it now resides within the Front Range Graphics Archive Portfolio, representing a complete brand and website design process built on clarity, creativity, and precision.
Key Takeaways
Strong design provides long-term brand equity — even for short-lived ventures.
A cohesive digital and physical presence builds credibility from day one.
Startups benefit most from investing in design early, before launch.
Logo Redesign | Website Design
Revolution Fit Clearwater commissioned me to craft a web design for their first fitness studio location in Clearwater, Florida. However, the initial logo didn't align with Tyler Schultheis's vision, prompting a refine. Tyler wanted the RF in the logo design to stand out more. After presenting multiple logo options, in a variety of color palettes and typography selections - Tyler selected one that resonated with his envisioned design.
Upon finalizing the logo, I packaged the final logo designs in several variations and formats, including some with contrasting options for use across numerous platforms.
Original Logo Design
Final Logo Design
I then progressed with website development, curating written content, optimizing images, and adhering to SEO standards. Additionally, I established Google Analytics, Google Business Profile, and Google Search Console Accounts, conducting thorough site testing and analysis for optimal functionality. Within 2 days, his blogs were ranking on Google’s first page search results. Within two weeks, the business was ranking on first page when searching for fitness centers. I only performed initial SEO functions, and will not be performing ongoing SEO at this time.
I also created a QR Code Yard Sign for Tyler to market in his local area, dragging attention to his new business venture.
Looking to launch a fitness brand with confidence and clarity?
Let’s design a visual identity and website that inspires movement — and growth.