A Bold Identity Built for the Open Road

Towing Logo Design Denver, Colorado

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Logo • Website • Vehicle Decals • Apparel • Business Collateral

Full Brand Identity • Logo • Apparel • Tow Truck Graphics • Website (Landing Page)

Pucca Brush Towing & Roadside, a family-owned Denver business built on honesty and hard work, partnered with Front Range Graphics to build a bold brand identity from the ground up - including a custom logo, website, DTF-printed uniforms, business cards, and tow truck decals. Every element was crafted to reflect Billy Holder’s commitment to integrity, family, and craftsmanship on every call.

Advertisement for Pucca Brush Towing & Roadside services featuring a white tow truck, with phone number (720) 869-0272.

Project Overview: Branding a New Denver Towing Company

Pucca Brush Towing & Roadside is a start-up serving the Denver Metro area, founded by Billy Holder and his family. The company’s name draws inspiration from the high-desert grass that survives under the open Colorado sky - a symbol of endurance and reliability. Front Range Graphics was tasked with creating a complete visual identity that captures those values and stands out in a competitive industry.

Challenges

  • Creating a recognizable logo that feels authentic and professional in the automotive and towing industry.

  • Balancing realistic illustration with brand readability for decals and DTF printing.

  • Building a clean, single-page website optimized for local SEO and future expansion.

A graphic advertisement for Pucca Brush towing and roadside services features a detailed illustration of a white tow truck with black accents, set against a gray background. The text includes the company’s name, services, phone number, and a bold red and black color scheme.
Computer monitor displaying a website for towing and roadside service in Denver, Colorado, on a wooden desk with a keyboard and mouse, outdoors with a mountain landscape in the background.

Design Solutions

Logo Design & Illustration Front Range Graphics created three primary logos: a detailed tow-truck illustration paired with clean, bold typography. The design balances realism and readability, using a red, white, and black palette with silver and yellow accents for contrast and energy. The logo feels strong and reliable - just like the business it represents.

Website & Local SEO A Squarespace landing page was developed as a launch pad for the brand, highlighting core services and providing an SEO-optimized foundation for growth. The site includes a blog on Roadside Safety Tips, and form submissions redirect visitors to educational content - a smart touch for user engagement and local SEO.

Google Business Profile Setup Front Range Graphics also created and optimized the Google Business Profile to ensure strong local visibility for search terms like “Denver towing company” and “roadside assistance near me.”

Black baseball cap with a sticker of a towing truck and the text "Pucca Brush Towing & Roadside (720) 869-0272".
A black hoodie with a graphic of a semi-truck and the text 'Pucca Brush' on the chest, resting on a textured surface.
Black T-shirt with a logo for Pucca Brush Towing & Roadside, featuring a tow truck graphic and contact number.

Need A Tow?

Scan or Click this QR Code to Save Pucca Brush Towing & Roadside’s Information for your next Towing or Roadside Service.

Custom Branded QR Code

Apparel Design & DTF Printing Because of the logo’s gradients and color depth, Front Range Graphics chose DTF printing for optimal durability and vibrancy. Uniforms were produced on high-quality brands including Bayside (for adult hoodies and tees) and Jerzees (for youth sizes), with Flexfit hats for the team and family. This ensures professional consistency while reflecting the family’s involvement in the business.

Vehicle Graphics & Install Custom decals were designed by Front Range Graphics and professionally installed by Ikonic Detailing in Wheat Ridge, Colorado. The vehicle graphics carry the bold logo and clear contact information for maximum visibility and impact on the road.

Front view of a white delivery truck with chrome grille and logo, parked in a lot, with a bumper sticker on the windshield.

Results: From Startup to Street-Strong - A Brand That Turns Heads

Within weeks of launch, Pucca Brush Towing & Roadside had a fully functional brand identity that feels established and trustworthy. The logo and vehicle graphics stand out in the Denver Metro area, and the DTF apparel creates a strong, cohesive look for the family-run business. The website and Google profile drive early traffic and referral calls - a strong start for a new local brand.

Collection of business cards for Pucca Brush Towing and Roadside, featuring a truck logo and contact information, with a QR code, designed in black, red, and white colors.

Key Takeaways

  • A cohesive visual identity can help even a start-up towing business look established and professional from day one.

  • Using DTF printing for gradient logos ensures longevity and color accuracy.

  • Pairing branding and local SEO from the start builds momentum fast for service-based businesses.

Back of a white vehicle with a black sign that reads, "WE BUY VEHICLES READY FOR RECYCLING" in bold yellow letters. A window with a truck logo and contact information for Pucca Brush Tow & Roadside is displayed on the vehicle's back window. The background shows a mountain landscape with cloudy skies.

Your brand deserves the same level of reliability you deliver to your customers.

Partner with Front Range Graphics - Denver’s trusted source for professional logo design and vehicle branding.

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