A Bold Identity Built for the Open Road
Towing Logo Design & Website - Denver, Colorado
Logo • Website • Vehicle Decals • Apparel • Business Collateral
Full Brand Identity • Logo • Apparel • Tow Truck Graphics • Website (Landing Page)
Pucca Brush Towing & Roadside, a family-owned Denver towing company built on honesty and hard work, partnered with Front Range Graphics to build a complete brand identity from the ground up. The project included a custom logo, a fully developed multi-page website, DTF-printed uniforms, business cards, branded QR codes, and tow truck decals.
Every element was designed to reflect owner Billy Holder’s commitment to integrity, family, and craftsmanship - on every call, on every road.
Branding & Website Development for a Denver Towing Company
Pucca Brush Towing & Roadside serves the Denver Metro area, the Front Range, and long-distance routes across Colorado. The company’s name is inspired by the resilient high-desert grass that thrives under the open Colorado sky-a symbol of endurance, strength, and reliability.
Front Range Graphics was brought in to create a cohesive visual identity and a scalable digital presence that would allow the business to grow beyond launch and clearly communicate its full range of towing and roadside services.
Challenges
Creating a recognizable, professional logo that feels authentic to the towing and automotive industry
Balancing realistic illustration with clarity and legibility for apparel, decals, and print production
Building a website that could start lean but expand into a full service-based structure
Ensuring the brand looked established and trustworthy from day one in a competitive local market
Design Solutions
Logo Design & Illustration
Front Range Graphics created three primary logo variations featuring a detailed tow-truck illustration paired with clean, bold typography. The design balances realism and readability, using a red, white, and black color palette with silver and yellow accents for contrast and visibility. The result is a logo that feels strong, dependable, and unmistakably professional across all applications.
Website Design & Development
What began as a launch site evolved into a fully built, multi-page Squarespace website with dedicated pages for Pucca Brush Towing & Roadside’s individual services. The site was structured to improve usability, clarity, and local search performance while remaining easy to expand as the business grows.
Key website features include:
Individual service pages for towing and roadside assistance
Clear calls-to-action for emergency and non-emergency customers
Mobile-optimized layouts for users on the road
SEO-conscious page structure and content hierarchy
Educational blog content focused on roadside safety and best practices
The website now functions as a professional digital foundation rather than a simple online placeholder.
Live site: https://puccabrushtowingdenver.com/
Google Business Profile Setup
Front Range Graphics created and optimized Pucca Brush Towing & Roadside’s Google Business Profile to strengthen local visibility and search performance for terms such as Denver towing company and roadside assistance near me. This ensured the brand was discoverable immediately following launch.
Custom Branded QR Code
A custom branded QR code was designed to allow customers to quickly save Pucca Brush Towing & Roadside’s contact information for future emergencies - ideal for vehicles, business cards, and print materials.
Apparel Design & DTF Printing
Due to the logo’s gradients and color depth, DTF printing was selected to ensure durability, color accuracy, and long-term wear. Uniforms were produced using premium brands including Bayside (adult hoodies and tees), Jerzees (youth sizes), and Flexfit hats - creating a cohesive, professional look for the entire family-run team.
Vehicle Graphics & Installation
Custom reflective tow truck decals were designed and printed by Front Range Graphics and professionally installed by Ikonic Detailing in Wheat Ridge, Colorado. The graphics emphasize bold branding and clear contact information for maximum visibility and impact on the road.
Need A Tow?
Scan or Click this QR Code to Save Pucca Brush Towing & Roadside’s Information for your next Towing or Roadside Service.
Results: From Startup to Street-Strong - A Brand That Turns Heads
Within weeks of launch, Pucca Brush Towing & Roadside had a fully realized brand presence that feels established, trustworthy, and built to last. The logo and vehicle graphics stand out across the Denver Metro area, the apparel reinforces brand professionalism, and the multi-page website and Google profile support real customer inquiries and referral calls.
Key Takeaways
A cohesive brand and structured website help service businesses look established from day one
Designing with print, apparel, and vehicle applications in mind prevents costly revisions later
Building a scalable website foundation supports long-term growth and SEO performance
Branding, web, and local visibility work best when developed together - not in isolation
Your brand deserves the same level of reliability you deliver to your customers.
Partner with Front Range Graphics - Denver’s trusted source for professional branding, website design, and vehicle graphics.