A Bold Identity Built for the Open Road

Full Brand System & Website Build for a Denver Towing Company

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Built a complete, real-world brand system for a Denver towing company - including identity, website, vehicle graphics, apparel, print, and customer touchpoints designed to generate calls.

Full Brand System • Logo • Website • Apparel • Vehicle Graphics • Print • QR Codes

Advertisement for Pucca Brush Towing & Roadside services featuring a white tow truck, with phone number (720) 869-0272.

From Startup to
Full Brand System

Pucca Brush Towing & Roadside partnered with Front Range Graphics to build a complete brand system from the ground up. The project included a custom logo, multi-page website, DTF-printed uniforms, business cards, branded QR codes, and tow truck graphics.

Every element was designed to work together across digital and physical touchpoints - helping the business look established, trustworthy, and ready to generate calls from day one.

A graphic advertisement for Pucca Brush towing and roadside services features a detailed illustration of a white tow truck with black accents, set against a gray background. The text includes the company’s name, services, phone number, and a bold red and black color scheme.

Challenges

  • Creating a logo that feels authentic to the towing industry while remaining clean, bold, and highly legible

  • Designing for real-world use across apparel, vehicle graphics, and print without losing clarity

  • Building a website that could launch quickly but scale into a full service-based structure

  • Establishing a brand that looks credible and established in a competitive local market

Computer monitor displaying a website for towing and roadside service in Denver, Colorado, on a wooden desk with a keyboard and mouse, outdoors with a mountain landscape in the background.

Design
Execution

Logo Design & Illustration

Front Range Graphics created a custom logo system built for real-world use across vehicles, apparel, and print. The mark combines detailed illustration with bold typography to maintain clarity at any size. The final result is a logo that is recognizable, legible, and built to perform in high-visibility environments.

Website Design & Development

A multi-page Squarespace website was developed to support both immediate launch and long-term growth. The structure focuses on clear service breakdowns, strong calls-to-action, and mobile usability for customers needing fast roadside assistance.

Key features include:

  • Individual service pages for towing and roadside services

  • Clear call-to-action structure for emergency and non-emergency users

  • Mobile-optimized layout for on-the-go access

  • SEO-focused page structure and content hierarchy

The website functions as a digital foundation for the business, supporting visibility, credibility, and ongoing expansion.

Live site:https://puccabrushtowingdenver.com/

Real-World
Applications

Black hoodie with a small embroidered truck and text on the chest.
Black baseball cap with a sticker of a towing truck and the text "Pucca Brush Towing & Roadside (720) 869-0272".
Black T-shirt with a logo for Pucca Brush Towing & Roadside, featuring a tow truck graphic and contact number.

Google Business Profile Setup

Pucca Brush Towing & Roadside’s Google Business Profile was set up and optimized to support local visibility for high-intent searches. This ensured the business could be found quickly for towing and roadside services immediately after launch.

Branded QR System

A custom QR code was developed and integrated across vehicles, print materials, and apparel. This allows customers to instantly access contact information and services without friction.

Apparel & Print System

A cohesive set of uniforms and printed materials was produced to reinforce the brand in everyday use. DTF apparel printing was selected to maintain color accuracy and durability, ensuring the logo remained consistent across different garments and applications.

Vehicle Graphics & Installation

Tow truck graphics were designed for high visibility and real-world legibility. The layout prioritizes contrast, readability, and brand recognition at a distance, turning each vehicle into a mobile advertisement.

Built to Be Seen.
Designed to Get Calls.

Scan or click the QR code to access Pucca Brush Towing & Roadside’s contact information and request service.

Custom Branded QR Code
A flatbed truck in a field with tall dry grass, with four people wearing black hoodies with a logo on the back, two standing on the truck bed and two standing beside it. The sky is clear with a few wispy clouds.
Back of a white vehicle with a black sign that reads, "WE BUY VEHICLES READY FOR RECYCLING" in bold yellow letters. A window with a truck logo and contact information for Pucca Brush Tow & Roadside is displayed on the vehicle's back window. The background shows a mountain landscape with cloudy skies.

From Startup to Street-Strong
Built to Be Seen

Within weeks of launch, Pucca Brush Towing & Roadside had a complete brand system across vehicles, apparel, print, and digital.

The business went from no presence to showing up consistently across the Denver Metro area with clear, professional branding that builds trust immediately.

Vehicle graphics drive visibility on the road, the website supports service inquiries, and the Google Business Profile captures local search traffic, all working together as one system.

Collection of business cards for Pucca Brush Towing and Roadside, featuring a truck logo and contact information, with a QR code, designed in black, red, and white colors.

What This
Build Shows

  • A complete brand system makes a new business look established from day one

  • Designing for real-world use prevents costly production issues

  • Consistency across vehicles, print, and digital builds recognition and trust

  • A structured website and local presence create a foundation for growth

A white tow truck parked on a residential street with houses, trees, and a driveway in the background.

RELATED SERVICES

Interested in Services Like
Pucca Brush Towing & Roadside?

From brand identity and website design to vehicle graphics and apparel, we create complete systems that keep your business consistent, visible, and ready for real-world use.

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Branding & Logo Design

Professional brand identities designed for clarity, recognition, and long-term use.

Website Design

Conversion-focused websites built to generate calls, leads, and local visibility.

Custom Apparel & Uniforms

Consistent apparel designed for crews, teams, and field work.

Vehicle Graphics

High-visibility vehicle graphics designed for durability and daily exposure.

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