Scale Branding Package

Your brand isn’t just visuals — it’s the perception people carry about your business. For the Scale Package, the Brand Strategy Session goes deeper than in the Launch Package. Together, we’ll refine your positioning, messaging, and long-term vision to ensure your brand not only looks polished but resonates powerfully with your audience.

What We Do Together:

• Audit Your Current Positioning: We’ll evaluate your existing brand identity, messaging, and market presence.

• Clarify Audience Alignment: Define exactly who your target customers are and what motivates them.

• Refine Brand Messaging: Ensure your story, tone, and visuals align consistently across all channels.

• Strategic Growth Roadmap: Build a clear action plan for scaling your brand with intention and focus.

Why It Matters:

Even established businesses can hit plateaus. This expanded session ensures your brand is aligned with your growth goals and that your messaging is strong enough to cut through market noise.

What You Gain:

• Clarity on your brand’s strengths and opportunities for growth

• A refreshed and consistent brand message that resonates with your ideal audience

• A roadmap to guide future design, marketing, and communication decisions

The Brand Design Brief in the Scale Package builds on the foundation we set in Launch, but with added depth. It’s not just a checklist — it’s a more comprehensive roadmap that connects strategy with execution, ensuring your brand identity is strong enough to scale.

How It Works:

• You Provide Input: We’ll guide you through a detailed brief — either by having you fill it in or walking you through each section.

• Expanded Discovery: We dig deeper into competitors, audience personas, and long-term brand goals to capture what will set you apart.

• We Review & Refine: Together, we make sure every section — goals, messaging, positioning, tone, and visual direction — is fully developed.

• We Confirm Alignment: Before design begins, the finalized brief becomes your roadmap, reducing revisions and keeping the project on track.

Why It Matters:

A surface-level brief can miss the nuances that make scaling possible. By taking more time and going deeper, we build a foundation that supports stronger positioning, consistency, and long-term growth.

What You Gain:

• A detailed, strategic plan that links your brand identity to business growth

• Confidence your branding decisions are based on research and strategy, not guesswork

• A professional document you can reference for design, marketing, and scaling initiatives

Your business name and tagline are often the very first things people hear, see, or remember about you. In the Scale Package, we take this further — refining not only for clarity and memorability, but also for long-term growth and scalability.

What We Do Together:

• Collaborative Brainstorming: We revisit your audience, competitors, and market position to ensure your name and tagline align with where your brand is headed.

• Creative Exploration: You’ll receive multiple polished options crafted to resonate on a deeper level with your target audience and industry.

• Guidance & Refinement: We’ll refine the shortlist together with an eye on expansion, so your brand identity can scale as your business does.

• Social Media & Domain Check: Beyond availability, we’ll consider consistency across multiple channels to ensure smooth growth into new markets or platforms

Why It Matters:

At this stage, your brand name and tagline are more than identifiers — they’re key assets in building recognition, trust, and authority. Weak or generic naming could slow your growth. Strategic naming ensures your brand can scale seamlessly.

What You Gain:

• A name and tagline strong enough to grow with you

• Confidence that your identity is market-tested and expansion-ready

• Clear checks for availability across platforms and domains

• A professional, strategic brand voice that supports growth

Your logo is more than a symbol — it’s the anchor of your entire brand identity. In the Scale Package, logo design builds on the strategy and brief to deliver a refined mark that resonates across every touchpoint.

Our Design Process:

• Collaborative Discovery: Using insights from the Brand Strategy Session and Design Brief, we align on your goals, audience, and industry.

• Concept Exploration: We create multiple strong concepts that balance creativity with clarity.

• Refinement: We focus on perfecting the chosen concept rather than overwhelming you with endless options. The goal is impact, not clutter.

• Real-World Mockups: See how your logo works on collateral, social graphics, or signage before finalization.

Benefits of Custom Logo Design:

• Memorable & Impactful: Create a mark people remember.

• Professional & Credible: Project a polished identity that builds trust.

• Versatile: Works seamlessly across print, digital, signage, and apparel.

• Strategic: Designed not just to look good, but to serve your business goals.

A great logo is only valuable if you can use it seamlessly. That’s why we carefully prepare and deliver your logo files in professional formats, organized for both digital and print use.

What’s Included

• File Formats: PNG, JPG, PDF, EPS, and SVG

• Color Modes: CMYK for print + RGB for digital

• Organized Folders: Files grouped by usage (web, print, social, signage, etc.)

• High-Resolution & Web-Optimized Versions: Ensures your logo looks crisp whether it’s on a business card, a billboard, or your website.

Benefits of Logo Packaging:

• Instant Usability: No need to convert or guess which file to use — everything is ready.

• Professional Standards: Files are delivered to industry specs, preventing print or upload issues.

• Consistency Everywhere: Guarantee your logo looks the same across every medium.

• Time Savings: Skip the hassle of reformatting — just drop your files into any project.

Typography is more than picking fonts — it’s your brand’s “tone of voice” in visual form. With the Scale Package, we take a deeper dive to ensure your typography doesn’t just look good but also strengthens your brand’s professionalism and recognizability.

What We Offer:

• Curated Options: We present carefully selected headline and body font pairings tailored to your brand identity.

• Readability Across Platforms: Fonts are chosen for clarity on everything from websites to printed stationery.

• Licensing Guidance: Recommendations for free, commercial, or licensed fonts so you’re set up for long-term use.

• Implementation Plan: How and where to use fonts consistently (marketing materials, website, social media, etc.)

Benefits of Typography Selections:

• Professional Cohesion: Your messaging feels consistent whether it’s online, in print, or in presentations.

• Memorability: Fonts chosen to reinforce your brand personality and make you instantly recognizable.

• Scalability: Works across multiple touchpoints as your business grows.

• Confidence in Use: No guessing — you’ll know exactly which fonts to use where.

Color is one of the fastest ways people connect with your brand. In the Scale Package, we expand beyond just “picking colors” to create a functional system that strengthens recognition across all media.

What We Offer:

• Custom Palette Development: Primary and supporting colors chosen to reflect your personality and audience.

• Color Psychology Strategy: Selections designed to evoke the right emotions and position you effectively in your industry.

• Accessibility Testing: Ensure color choices meet readability and accessibility standards.

• Versatile Formats: Hex, RGB, and CMYK codes provided for both digital and print use.

• Practical Applications: Guidance on how to use colors for logos, stationery, social media, and advertising.

Benefits of Color Palette Selections:

• Instant Recognition: Customers begin associating your colors with your brand at every touchpoint.

• Consistent Professionalism: No more guessing shades — your palette is documented and ready for use.

• Emotional Connection: Reinforce your mission and vision through color choices that resonate.

• Scalability: A palette that adapts seamlessly across print, digital, signage, and promotional materials.

The Brand Snapshot is a concise, one-page reference that distills your brand identity into an easy-to-share document. In the Scale Package, we expand its value by including mockups that show your brand in action.

What’s Included:

1. Logo: Your finalized logo in its primary form.

2. Color Palette: Documented brand colors with Hex, RGB, and CMYK codes.

3. Typography: Font selections with usage examples.

4. Brand Messaging: Key tagline, mission, and USP distilled into a concise summary.

5. Branded Mockups: Two real-world previews (e.g., apparel, business card, signage, or digital graphic) to help you visualize your brand in use.

Benefits of the Brand Snapshot:

• Consistency Made Simple: Ensures all vendors, partners, and staff have an easy reference point.

• Visual Impact: The mockups show how your brand will look in real-world applications.

• Efficiency: Save time explaining your brand guidelines — just share the snapshot.

• Scalability: Provides a foundation to grow into a full brand style guide later, if needed.

Your social media profiles are often the first place people encounter your brand. In the Scale Package, we elevate your online presence with professional graphics designed for up to four platforms of your choice (e.g., Facebook, Instagram, LinkedIn, Twitter/X, YouTube).

What’s Included:

• Profile Images: High-resolution designs optimized for each platform.

• Cover/Banner Graphics: Branded headers that communicate your message at a glance.

• Platform Consistency: Designs adapted for each platform’s unique layout and dimensions.

• Optional Highlight Covers (Instagram): Branded icons for story highlights if applicable.

Benefits:

• Professional Image: Instantly projects credibility when potential customers visit your profile.

• Cohesive Branding: Maintains consistency across multiple platforms.

• Engagement Boost: Strong visuals encourage follows, shares, and interaction.

• Time Savings: No need to research sizes or formatting — we handle everything.

Your brand identity doesn’t stop at digital. With the Scale Package, you’ll receive a complete Stationery Design Kit that ensures every client touchpoint reflects your brand’s professionalism and style.

What’s Included:

• Letterhead Design: Branded layout for print and digital use.

• Business Card Design: Print-ready design aligned with your brand identity.

• Envelope Design: Custom design to extend your brand through mailed correspondence.

• Notecard or Thank You Card Design: Professional designs for follow-ups, thank-you’s, or client gifts.

Benefits:

• Polished Communication: Every written interaction reinforces your credibility.

• Brand Continuity: Keeps your visuals consistent across both print and digital materials.

• Memorable Impressions: Custom stationery creates a professional image that clients remember.

• Ready for Print: All files prepared in print-ready formats, with coordination support included.

A mission statement is more than words on a page — it’s the foundation that guides every business decision and communicates your brand’s purpose to your audience. In the Scale Package, we help you clearly define and articulate your mission.

How It Works:

• Discovery Session: We’ll discuss your goals, values, and day-to-day impact on your customers.

• Drafting & Refinement: We’ll craft a statement that is concise, authentic, and aligned with your brand’s identity.

• Finalization: Together, we’ll polish your mission statement into a tool you can use across your website, presentations, and marketing.

Why It Matters:

• Keeps your team aligned and motivated.

• Gives customers a clear reason to connect with your business.

• Serves as a touchstone when making branding or business decisions.

What You Gain:

• A clear, compelling mission statement written to resonate with your audience.

• A foundational element you can integrate into marketing materials and brand messaging.

• Confidence in knowing your purpose is communicated consistently across channels.

Your vision statement paints the bigger picture — it’s where your brand is heading and the impact you aspire to make. It goes hand in hand with your mission but focuses on the long-term goals that inspire both your team and your customers.

How It Works:

• Exploration Session: We’ll talk through your long-term goals, where you see your brand in 5–10 years, and the legacy you want to create.

• Drafting Options: Based on this, we’ll craft several phrasing options that balance ambition with clarity.

• Refinement: Together, we’ll refine the chosen statement to ensure it’s aspirational yet achievable.

Why It Matters:

• Provides direction for growth and strategy.

• Inspires trust and loyalty by showing customers you’re building for the future.

• Attracts investors, partners, and employees who align with your vision.

What You Gain:

• A concise, aspirational vision statement that communicates your brand’s long-term goals.

• A guiding light to inform decision-making as your business scales.

• A motivational piece you can showcase in your branding, presentations, or investor materials.

Your Unique Selling Proposition is the cornerstone of differentiation. It answers the critical question: Why should customers choose you over the competition?

How It Works:

• Competitive Analysis: We’ll review what others in your space are offering and identify gaps or opportunities.

• Strength Identification: Together, we’ll highlight your brand’s strongest qualities — expertise, service, product quality, or unique approach.

• Crafting the Statement: We’ll distill these insights into a clear, compelling USP that captures your edge.

Why It Matters:

• Clarifies your competitive advantage in a crowded marketplace.

• Makes your brand more memorable and easier to market.

• Ensures your marketing and design decisions consistently reinforce what makes you unique.

What You Gain:

• A concise, market-ready USP you can use across websites, sales materials, and campaigns.

• Stronger positioning to attract the right audience.

• A tool that supports consistent, impactful messaging for all future branding efforts.

Your brand deserves more than just design files — it deserves polished, professional materials in hand. Our Printing Consultation & Estimates service ensures your graphics are produced with the highest quality, on time, and on budget.

How It Works:

• Estimate Preparation: We prepare detailed print estimates based on your project needs, budget, and timelines.

• Vendor Selection: We source from our trusted wholesale printers, ensuring the right materials, finishes, and quantities.

• File Prep: All artwork is checked for bleed, margins, and color accuracy before submitting to the vendor.

• Order Coordination: Once you approve the estimate and pay the invoice, we place the order and manage communication.

• Delivery: Products are shipped directly to your address, ready to use.

Why It Matters:

Managing print vendors can be time-consuming and costly if not done right. With us, you get peace of mind knowing your files are correct, the vendor is vetted, and your materials arrive exactly as expected.

What You Gain:

• Professional, print-ready files prepared to spec

• One point of contact to simplify the process

• High-quality printed materials delivered to your door

• Consistency across all your branding collateral

Please Note: Printing costs are not included in the package price. All printing orders are invoiced separately through FRG after client approval.