New York Logo Design
Legion Commercial Finance: Redesigning a Logo for Digital Domination
Project Overview:
Legion Commercial Finance, a nationwide provider of business financing solutions, approached GRAPHtography seeking a logo redesign. The existing logo, created by a previous designer, suffered from quality issues and limited scalability, hindering its use across various digital platforms.
Challenges:
Low-Quality Logo Files: The original logo files were embedded within mockups, preventing them from being resized without pixelation and loss of quality.
Limited Logo Adaptability: The existing logo wasn't adaptable for use on various social media platforms and digital marketing materials.
Focus on Digital Presence: As a completely digital enterprise, Legion Commercial Finance required a logo that would translate seamlessly across the web.
Design Draft
Solutions:
GRAPHtography developed a strategic logo redesign solution for Legion Commercial Finance, addressing all the identified challenges:
Vector Logo Creation: The custom lettering and color scheme were recreated in vector format, ensuring scalability and crisp quality across all sizes.
Multiple Logo Variations: Several logo icon variations were presented to Dan D'Alessio, the owner, allowing him to choose the design that best represented his brand.
Social Media Optimization: The new logo was designed specifically for digital use, ensuring optimal display on Facebook, Instagram, Twitter, LinkedIn, & YouTube.
Results:
The redesigned logo by GRAPHtography provides Legion Commercial Finance with a versatile and high-quality brand identity. The vector format allows for seamless use across various marketing materials, from social media posts to website banners. The logo's digital-focused design creates a strong and recognizable brand presence across the web.
New Logo Icon
Facebook Stories
Key Takeaways:
This case study demonstrates the importance of a scalable and adaptable logo design for businesses with a strong digital presence. By collaborating with GRAPHtography, Legion Commercial Finance now has a logo that effectively represents their brand and thrives in the digital landscape.
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