Logo Design - New York

Legion Commercial Finance: Redesigning a Logo for Digital Domination

Project Overview:

Legion Commercial Finance is a nationwide provider of business financing solutions operating primarily through digital platforms. The company partnered with GRAPHtography to redesign and rebuild its existing logo, which had been created by a previous designer and lacked the quality and scalability required for consistent digital use.

The goal of the project was to produce a clean, flexible logo system that could be reliably used across websites, social media platforms, and digital marketing materials.

Design Challenges:

  • Low-quality source files: The original logo existed only within mockups, making it unusable for resizing or reproduction without loss of quality

  • Limited adaptability: The logo did not translate well to social media profiles, banners, or digital advertising formats

  • Digital-first requirements: As a primarily online business, Legion Commercial Finance needed a logo optimized for screen-based applications

A sign with the text 'LEGION' in large letters and 'Commercial Finance' underneath, with an arrow point and blue accents, on a gray background.
Logo of Legion Commercial Finance with a blue and black color scheme, featuring a stylized helmeted figure.

Design Draft

Color palette with seven vertical color swatches: turquoise, navy blue, dark gray, medium gray, light gray, white, and metallic silver.

Design Solution

GRAPHtography rebuilt the logo as a fully scalable vector system while preserving the brand’s core visual elements.

Key components of the solution included:

  • Vector logo recreation: Custom lettering and color elements were recreated in vector format to ensure crisp reproduction at any size

  • Logo variations: Multiple logo and icon options were developed to support different digital use cases

  • Platform compatibility: The final logo system was designed to function effectively across major social and digital platforms, including LinkedIn, Instagram, Facebook, and website headers

Deliverables

  • Primary logo redesign

  • Scalable vector logo files

  • Alternate logo and icon variations

  • Digital-ready color palette

  • Logo assets optimized for social media and web use

Finance Logos
Logo Icon

New Logo Icon

Lender Business Cards
Business financing advertisement featuring services like merchant cash advance, equipment financing, and factoring, with contact information for Legion Commercial Finance.
Advertisement for Legion Commercial Finance offering various business financing services, highlighting safety, speed, and simplicity, with contact details and application incentives.

Instagram

Advertisement for Legion Commercial Finance promoting business financing services, including merchant cash advances, equipment financing, and factoring, with contact information and application call to action.

Facebook Stories

Results

The redesigned logo provided Legion Commercial Finance with a reliable, professional brand asset suitable for consistent digital use. The new vector-based system supports clarity, flexibility, and long-term usability across online platforms and marketing materials.

LinkedIn Banner

Key Takeaway

Businesses that operate primarily online require logos built specifically for digital environments. This project demonstrates the importance of scalable vector assets and adaptable logo systems for maintaining brand consistency across platforms.

About This Project

This work was completed under GRAPHtography and represents a completed logo redesign engagement focused on digital optimization.

Legion Commercial Finance

Need a Logo Built for Digital Use?

Front Range Graphics designs scalable, production-ready logo systems created to perform across web, social, and digital marketing environments.

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