Medical Branding & Website Design
Fort Lauderdale
A Refined and Elegant Health Brand
Logo • Brand Identity • Website • Stationery
Project Overview
This archived project documents branding and website design work completed under GRAPHtography for Dr. Christiana Marron, a Doctor of Physical Therapy based in Fort Lauderdale, Florida.
The scope of work focused on developing a visual identity and supporting materials intended to reflect professionalism, clarity, and approachability for a private physical therapy practice at the time of engagement.
All design work was completed according to client input, direction, and approvals during the project period. GRAPHtography did not provide medical, clinical, or business consulting services.
Brand Discovery (At Time of Project)
During the initial discovery phase, visual preferences and aesthetic direction were discussed to establish a brand identity distinct from traditional medical branding conventions.
The objective was to create a design system that felt refined, calm, and professional, while remaining approachable and suitable for both clinical and non-clinical environments. Color palettes and typography were selected to support legibility, neutrality, and consistency across print and digital materials.
Logo concepts were developed and reviewed, and a final direction was selected based on the client’s stated preferences at the time.
Scope of Work
Custom logo design and monogram development
Brand identity system including color palette and typography
Squarespace website design and visual layout
Business cards, rack cards, and stationery design
Digital business card and QR code design
Apparel branding and embroidery-ready artwork
Branded promotional and office-use items
GRAPHtography’s role was limited to visual design and production-ready file preparation. Medical services, patient engagement, outcomes, and practice operations were outside the scope of this engagement.
Design Direction
The visual identity emphasized clean typography, soft tonal balance, and restrained elegance to support a professional healthcare setting without relying on common clinical clichés.
Design decisions were made to ensure adaptability across:
Print materials
Apparel and embroidery
Digital platforms
Environmental and office-use applications
All artwork and printed collateral, including embroidered apparel was delivered in appropriate formats for both digital and print production.
Logo & Monogram
Color Palette
& Typography
Fabletics Scrubs with Embroidery
Key Takeaway
A strong brand presence doesn’t just elevate a medical practice visually - it helps build credibility and trust with patients before they ever schedule an appointment.
Custom Branded Digital Business Card for Apple Watch
Business Cards, Rack Cards, Digital Business Card with QR Code
Scan or Click the QR Code to see how a Custom QR Code works.
Website Design (Squarespace)
GRAPHtography designed a Squarespace website focused on clear structure, visual consistency, and brand alignment. Website scope was limited to layout, styling, and content presentation.
Ongoing site management, SEO performance, accessibility compliance, and medical marketing compliance were not included as part of this engagement.
Custom Branded
Coffee Mugs and Tea Cups
Squarespace Web Design
Branded Scrubs
Archive Disclosure
This project represents legacy work completed under GRAPHtography and is included in the Front Range Graphics Archive Portfolio for historical reference only.
The practice may have since rebranded, updated its website, changed vendors, or modified services. Front Range Graphics does not claim affiliation with, endorsement of, or responsibility for the current branding, operations, or online presence.
About the Archive Portfolio
Archive projects document previously completed design engagements and reflect the approved scope, direction, and deliverables at the time the work was completed. Inclusion does not imply an ongoing relationship or current alignment.
Professional Branding, Clearly Scoped
Front Range Graphics provides branding and website design services with clearly defined scope, documentation, and deliverables.
If you’re building a new practice - or refining an existing one - we’re here to help.