Logo Design - Memphis, Tennessee
Diverse Professional Interiors:
A Memphis Logo Representing a Diverse Workforce
Project Overview:
Diverse Professional Interiors (DPI) is a Memphis-based commercial contractor serving the greater regional market. Owner Matthew Santa Ana partnered with GRAPHtography to develop a logo that would clearly represent DPI’s core value: a skilled, diverse workforce united by professionalism and craftsmanship.
At the time of engagement, DPI did not have an established logo or visual identity. The goal was to create a strong foundational mark that would support future branding efforts while communicating inclusivity, reliability, and expertise within the commercial construction industry.
Design Challenges:
Establishing a professional brand identity from the ground up
Creating a logo that visually represents workforce diversity in a respectful, non-generic way
Balancing symbolic elements with clarity and legibility for real-world use
Ensuring the logo could adapt across business cards and contractor branding materials
Design Solution:
GRAPHtography developed a logo system that reflects both the people behind the work and the industry DPI serves.
Key elements include:
Diverse workforce symbolism: Silhouetted worker figures incorporated into the design to represent DPI’s inclusive team culture
Structural references: A subtle steel framework element to reference commercial construction and interior build-outs
Versatile logo variations: Alternate layouts designed for flexibility across print and branding applications
Business card design: Clean, professional cards created to complement the new logo and support client-facing interactions
Deliverables
Primary logo design
Alternate logo variations
Print-ready logo files
Business card design and layout
About This Project
This work was completed under GRAPHtography and represents an early branding engagement focused on foundational identity development.
Results
The final logo provided DPI with a professional visual foundation that clearly communicates the company’s values and industry focus. The design supports consistency across materials while allowing room for future brand growth as the business continues to expand.
Key Takeaway
A thoughtfully designed logo can do more than identify a business - it can communicate values, culture, and credibility at a glance. This project demonstrates how strategic design can translate a company’s mission into a clear, professional visual identity.
Looking for Professional Logo Design?
Front Range Graphics provides thoughtfully designed logo and brand identity solutions for businesses across Memphis and nationwide. Our approach focuses on clarity, versatility, and long-term usability - ensuring your logo works wherever your brand needs to show up.