Launch Branding Package

Your brand isn’t just your logo — it’s how people experience your business. The Brand Strategy Session is the foundation of every successful identity. In this workshop, we focus on uncovering what makes your business unique and how to communicate it consistently.

What We Do Together:

• Discover Your Brand DNA: We dive into your mission, values, goals, and audience to capture the heart of your business.

• Clarify Your Message: Together, we define the voice and story that sets you apart from competitors.

• Strategic Roadmap: We outline the direction for your visuals, messaging, and positioning so your brand feels intentional, not pieced together.

Why It Matters:

Without a strategy, even the best logo falls flat. This session ensures your design decisions are backed by strategy and aligned with your growth. It’s how we transform a logo into a brand that resonates.

What You Gain:

• Confidence in your brand’s foundation

• A clear narrative to guide future marketing decisions

• Alignment between your visuals, messaging, and goals

Your business name and tagline are often the very first things people hear, see, or remember about you. They must be simple, strong, and memorable — yet flexible enough to grow with your business.

What We Do Together:

• Collaborative Brainstorming: We’ll get to know your audience, your competitors, and your brand voice to spark the right ideas.

• Creative Exploration: You’ll receive multiple naming and tagline options, each aligned with your brand’s personality and market position.

• Guidance & Refinement: We’ll work through the shortlist together to refine and finalize the best fit.

• Social Media & Domain Check: We’ll review availability across major platforms and domains to help ensure your new name can be used consistently online.

Why It Matters:

A generic or confusing name can hold you back before you even begin. A strong name and tagline give you instant credibility, make marketing easier, and help you stand out in crowded markets.

What You Gain:

• A polished, professional identity from day one

• A memorable brand that’s easier to market and scale

• Confidence knowing your name and tagline are strategic choices, not random picks

• Clarity on availability so you can secure your presence across platforms before launch

The Brand Design Brief transforms discovery into direction. It’s a structured document that ensures no detail is missed and every decision is intentional.

How It Works:

• You Provide Input: We’ll either give you the form to fill in directly or walk you through it in detail.

• We Review & Refine: Together, we’ll make sure all areas — goals, audience, tone, and visual direction — are covered and clarified.

• We Confirm Alignment: Before design begins, we finalize the brief as a shared roadmap, so everyone knows exactly what’s being built.

Why It Matters:

Skipping a design brief leads to confusion and revisions. With one in place, your project runs smoothly and stays focused on your business goals.

What You Gain:

• A clear, structured plan before design starts

• Confidence that your branding will be purposeful, not pieced together

• A tool you can even reference in future marketing or design projects

Your logo is the visual heart of your brand — the mark that connects your business with your audience at a glance. At Front Range Graphics, we approach logo design with strategy and purpose, not guesswork.

How We Create Logos That Work:

• Guided by Strategy: Our process starts with your Brand Design Brief and strategy session. This ensures we understand your goals, audience, and industry landscape.

• First Concepts Done Right: Because of this upfront clarity — and years of experience knowing what works in different industries — we often nail the right logo direction in the first round.

• Collaborative Refinement: While most clients find their match quickly, we refine as needed to ensure the final design truly resonates. No cookie-cutter templates, no shortcuts.

Why It Matters:

• Recognition: A well-crafted logo builds immediate brand recall.

• Credibility: A professional mark signals trust and authority.

• Versatility: Designed to adapt across print, web, apparel, and signage.

• Longevity: Built to last — your logo should grow with your business.

What You Get:

• Full custom logo design package

• Final files in both CMYK (print) and RGB (digital)

• Formats delivered: PNG, JPG, PDF, EPS, and SVG

• Organized file package ready for print, digital, and web use

Once your logo design is finalized, the work isn’t done. A logo isn’t useful if you don’t have the right versions, in the right formats, for every situation. That’s where logo packaging comes in.

How We Deliver:

• Multiple Color Modes: Your logo is prepared in both CMYK (for print) and RGB (for digital).

• All File Formats You’ll Ever Need: Delivered as PNG, JPG, PDF, EPS, and SVG — ensuring compatibility whether you’re sending files to a printer, uploading to your website, or placing it on social media.

• Organized & Easy to Use: Files are categorized and labeled so you don’t have to guess which one to use. You’ll always know exactly what version is right for the job.

Why It Matters:

• Professional Results: Printers, developers, and vendors get exactly what they need the first time — no delays, no poor-quality outcomes.

• Future-Proofing: You’ll have scalable vector formats (EPS, SVG) that stay sharp at any size, from business cards to billboards.

• Peace of Mind: No more worrying about “missing files” or using the wrong format — your brand assets are always ready to go.

What You Get:

• Full custom logo design package neatly organized into categorized folders

• Print-ready and web-ready files in all major formats

• Final delivery via secure digital transfer

Typography is more than just picking a font — it’s the voice of your brand. The right typography communicates personality, professionalism, and consistency across everything from your website to your printed materials.

What We Deliver:

• Curated Font Pairings: Hand-selected typography combinations that complement your logo and brand identity.

• Readability & Impact: Fonts that balance aesthetic appeal with clear communication across print and digital platforms.

• Consistency: Ensures your brand voice looks the same on business cards, presentations, websites, and marketing campaigns.

Why It Matters:

• Brand Recognition: Unique, consistent typography reinforces your identity and builds memorability.

• Professionalism: A polished font system shows attention to detail and elevates how your brand is perceived.

• Cohesive Branding: When your fonts align with your colors, logo, and tone of voice, you get a brand that feels complete.

Typography selections are included in every branding package, creating a seamless extension of your visual identity.

Color is one of the most powerful branding tools you have. It shapes emotions, builds recognition, and communicates your brand’s personality at a glance. We’ll develop a color palette that not only looks great but also works strategically across print, web, and apparel.

What We Deliver:

• Custom Palette Development: Carefully chosen primary and secondary colors that reflect your industry, audience, and goals.

• Color Psychology: Shades selected to evoke the right feelings — from trust and professionalism to energy and creativity.

• Brand Consistency: HEX, RGB, and CMYK codes included so your palette looks sharp across every medium.

Why It Matters:

• Recognition: Colors become a signature — people think of your brand the moment they see them.

• Emotional Connection: The right palette builds an immediate bond with your audience.

• Versatility: Designed to work across all applications, from websites and signage to apparel and marketing collateral.

Every package includes a custom color palette, ensuring your brand’s look and feel is both memorable and consistent everywhere it appears.

Your social profiles are often the first place potential clients see your brand. A cohesive, professional look instantly communicates credibility and builds trust. We design custom profile graphics that reflect your brand identity and stand out in the fast-scrolling world of social media.

What We Deliver:

• Profile Images: Optimized for platforms like Facebook, Instagram, LinkedIn, and X (formerly Twitter).

• Cover/Banner Graphics: Designed to align with your brand’s typography, colors, and logo.

• Platform Consistency: Up to 4 social platforms included, ensuring your brand is recognized no matter where people find you.

Why It Matters:

• Stronger First Impressions: Look professional from the very first click.

• Brand Consistency: Keep your visuals aligned across digital platforms.

• Audience Engagement: A polished profile encourages users to follow and connect with your brand.

Every branding package includes social media profile graphics so you can launch with a professional presence, not just a logo.

Even in today’s digital world, business cards remain a powerful networking tool. They’re often the first tangible representation of your brand that someone takes with them. We design professional, print-ready business cards that leave a strong and lasting impression.

What We Deliver:

• Custom Layout: Designed to highlight your logo, brand colors, and essential contact information.

• Print-Ready Files: Delivered in CMYK with proper bleed and trim settings for professional printing.

• Digital Version: Optimized card design that can be shared electronically when a physical card isn’t an option.

Why It Matters:

• Professional Image: Handing over a polished, branded card conveys confidence and credibility.

• Brand Consistency: Your cards reinforce the identity established in your logo, typography, and color palette.

• Networking Tool: A well-designed card encourages connections to remember and follow up with you.

Business card design is included with every package, ensuring your brand carries through in every handshake, introduction, and meeting.

The Brand Snapshot is a one-page document that serves as a quick-reference guide to your new identity. It ensures your visuals and messaging are applied consistently across every channel — whether you’re designing new materials, onboarding a marketing team, or sharing assets with a printer.

What We Deliver:

• Logo Placement: Your finalized logo showcased in context.

• Color Palette: HEX, CMYK, and RGB codes for consistent use across print and digital.

• Typography: Your selected fonts for headlines, body copy, and supporting text.

• Mockups: A couple of real-world visuals (like apparel, business cards, or signage) to show your brand in action.

• Quick Notes: Key personality traits and brand messaging summarized in one place.

Why It Matters:

• Consistency: Helps you (and anyone working with your brand) keep materials on point.

• Efficiency: Cuts down on guesswork when creating new designs or marketing campaigns.

• Professionalism: Provides a polished tool that reflects the same attention to detail as larger organizations.

Every branding package includes a Brand Snapshot — making it simple to present your brand clearly and confidently from day one.

Your brand isn’t just digital — it needs to shine in print, too. From business cards to signage, the way your brand translates on paper (or fabric, or vinyl) can make or break a first impression. That’s why our packages include Printing Consultation & Estimates to ensure flawless execution.

How It Works:

• Consultation: We discuss your printing needs — whether it’s business cards, apparel, packaging, or signage.

• Vendor Selection: We leverage our vetted network of trusted print vendors to source high-quality, cost-effective solutions.

• Estimates & Approval: You’ll receive a clear estimate prepared by us. Once you approve, we send you an invoice for the print costs.

• Production & Delivery: We place the print order on your behalf, ensuring your files are prepped correctly with proper specs (color profiles, bleed, resolution). Products ship directly to your business address.

Why It Matters:

• Time Savings: Skip the trial and error of shopping around for printers.

• Accuracy: Files are optimized and formatted correctly, avoiding costly mistakes.

• Consistency: Your prints will align perfectly with your brand’s colors, fonts, and overall identity.

• One-Stop Simplicity: You pay us, we handle the vendor coordination, and you get your products delivered hassle-free.

Important Note: Printing costs are not included in your package pricing. They are estimated, invoiced by us, and must be paid in full before the order is placed.