Building a Sustainable Brand Identity
Corporate Branding: Brookings, Oregon
Lasting Structures Case Study
Lasting Structures, a construction management firm specializing in ICF development, partnered with Front Range Graphics to create a corporate brand identity that reflects sustainability and innovation. From logo design and stationery to investor presentations, this project shows how strategic branding builds investor trust and industry recognition.
Full Identity Package
Logo
Stationery
Investor Deck
Project Overview: Building a Sustainable Brand Identity
Lasting Structures is a Delaware LLC with its corporate office in the Pacific Northwest. Focused on sustainable ICF (Insulated Concrete Form) construction, the company needed a brand that would stand out with developers, attract investors, and scale across national markets. Front Range Graphics delivered a full identity system—designed to unify their visual presence while communicating their expertise in innovative, long-lasting building solutions.
Challenges: Positioning in a Competitive Market
Communicate the technical expertise of ICF construction, a specialized and lesser-known building technique.
Appeal to a broader audience interested in long-term durability, sustainability, and investment opportunities within a competitive corporate landscape.
Solutions: Strategic Corporate Branding Approach
Front Range Graphics developed a strategic corporate branding system built on four pillars:
Brand Consistency Across Locations – Core identity elements were established (logo, typography, color palette) with flexibility to adapt visuals for regional markets across the U.S.
Modern & Sustainable Design – A contemporary logo and cohesive color system formed the base for brand recognition, while marketing materials featured local project imagery to emphasize sustainability.
Targeted Messaging – Positioning and visuals were crafted to highlight ICF’s energy efficiency and durability, connecting with both investors and environmentally focused developers.
Comprehensive Brand Guidelines – A multi-page document was produced to ensure cohesion across all platforms, including signage, investor decks, sales presentations, business cards, digital business cards, flyers, brochures, and the upcoming corporate website.
Results: Recognition and Market Impact
The new identity has been well received by both industry professionals and potential investors. The messaging communicates Lasting Structures’ expertise in sustainable ICF construction, while the adaptable brand elements build recognition across diverse markets. This cohesive branding positions Lasting Structures as a credible, future-focused contender in the competitive construction development space.
Key Takeaways: Lessons in Brand Adaptation
This case study highlights the value of strategic brand adaptation. By blending consistency with localized storytelling, Lasting Structures now has a scalable brand identity that connects with audiences regionally and nationally—building trust, recognition, and long-term growth potential.
Ready to See More Brand Transformations?
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