Built for Strength. Designed for Legacy.
Construction Branding: Brookings, Oregon
Corporate Branding • Logo • Stationery • Employee Materials
Dave Hoover Construction
Front Range Graphics partnered with Dave Hoover Construction, a leader in heavy residential and commercial construction across Oregon, Washington, Alaska, and Montana, to create a powerful new brand identity. The rebrand highlights their versatility, craftsmanship, and longstanding reputation for excellence in the construction industry.
Objective: Building a Stronger Brand Identity
Dave Hoover Construction (DHC) is a well-established construction management company based in Brookings, Oregon, with operations spanning multiple states. Known for their expertise in pile driving, excavation, heavy concrete, and steel construction, DHC needed a cohesive brand identity that matched the scale and professionalism of their work.
Front Range Graphics developed a refreshed corporate branding system that communicates DHC’s reliability, technical skill, and modern approach to construction management.
Challenges: Outdated Visuals, Limited Brand Recognition
While DHC’s craftsmanship and reputation were exceptional, their old branding failed to reflect the company’s experience or the full scope of its services. Their visuals lacked cohesion across marketing materials, and the messaging didn’t capture the company’s leadership within the construction industry.
Solutions: A Strategic Construction Rebrand
Front Range Graphics crafted a comprehensive branding strategy focused on clarity, consistency, and strength.
Our Process Included:
Discovery & Research: In-depth consultation with the DHC team to uncover brand goals, market opportunities, and client perception.
Brand Strategy Development: Defined DHC’s positioning around trust, craftsmanship, and versatility.
Modern Logo & Visual System: A bold new logo featuring durable typography and a refined color palette of red, silver, black, and white — symbolizing innovation and precision.
Compliance & Professionalism: Integrated contractor license numbers into branded materials to meet Oregon and regional compliance standards.
Brand Collateral Design: Business cards, construction site signage, employee handbooks, and high-visibility apparel ensure consistency across all touchpoints.
Website Development: A clean, responsive new site is currently in development to complete the digital rollout.
Results: A Cohesive Brand That Commands Trust
The new construction branding was enthusiastically received by clients and community partners. DHC now presents a unified, professional image that communicates its depth of experience and dedication to quality.
Key Outcomes:
Increased visibility and recognition through cohesive design
Reinforced trust with clear licensing and professional presentation
Consistent messaging across digital and print platforms
Modern, scalable visuals to support ongoing growth
Seamless Brand Integration
We designed a complete suite of materials for DHC’s operational and marketing needs:
Hi-Vis Uniforms with logo embroidery
Custom Construction Zone Signage with QR codes
Legally compliant Employee Handbooks customized for Oregon HR regulations
Business Cards and Stationery
Branded Vehicle and Equipment Graphics
Key Takeaways
A strong construction brand identity is as essential as a solid foundation. By combining visual power with strategic messaging, DHC now stands as a modern, trusted name across the Pacific Northwest and beyond — proof that design and craftsmanship go hand in hand.
Interested in professional branding for your construction business?
Let’s build your brand from the ground up.