Ascend Branding Package

Lead with Authority

A complete brand system designed to scale your business with clarity, consistency, and authority.

Ascend Your Brand

The Ascend Package is our most comprehensive branding solution, built for businesses ready to create a fully developed, scalable brand system.

Here’s what you’ll gain with the Ascend Package:

  • Strategic Brand Direction - clear positioning and long-term vision

  • Complete Brand System - fully developed assets and guidelines

  • Consistent Multi-Channel Presence - aligned visuals and messaging across all platforms

  • Stronger Market Positioning - stand out as a clear, credible choice

This package is ideal for businesses ready to grow with a brand that is structured, consistent, and built to scale.

Image displays stationery, sales sheet, business cards, envelope, book, with different variations of logo design for Lasting Structures

The Ascend Package - $9,500

All packages can be customized. Additional services may adjust final pricing.

Estimated Timeline:  6-8 weeks

Expand each section below to view what’s included.

  • A deeper strategy process to define your brand direction, positioning, and long-term growth plan.

    Includes:

    • Extended brand strategy sessions (4–6 hours across multiple meetings)

    • In-depth audience and market analysis

    • Refined messaging, voice, and positioning

    • Competitive landscape and differentiation strategy

    • Strategic roadmap for visuals, content, and growth

    Outcome:

    • A clear, fully developed brand direction

    • Strong positioning aligned with your market

    • Confident decision-making across all branding and marketing

    • A scalable foundation built for long-term growth

  • A comprehensive brand blueprint that aligns your strategy, messaging, and visuals before design begins.

    Includes:

    • Detailed brand brief covering goals, audience, positioning, and direction

    • Expanded strategy framework for messaging, tone, and visual identity

    • Alignment review to ensure clarity before design begins

    • Documentation to guide all branding and marketing decisions

    Outcome:

    • A clear, structured plan before design starts

    • Consistent decision-making across your brand

    • Fewer revisions and a smoother design process

    • A reference document you can use as your business grows

  • A strategic naming process to create a clear, memorable name and tagline that supports long-term growth.

    Includes:

    • Collaborative discovery to understand your business, audience, and positioning

    • Multiple name and tagline options aligned with your brand direction

    • Domain and social availability checks

    • Strategic evaluation for clarity, memorability, and scalability

    Outcome:

    • A strong, professional name and tagline

    • Improved brand recognition and credibility

    • Confidence that your brand is positioned to grow

    • Clear availability across platforms

  • A fully custom logo designed to reflect your brand strategy and work consistently across all platforms.

    Includes:

    • Multiple logo concepts based on your brand strategy and brief

    • Collaborative refinement to finalize the strongest direction

    • Logo designed for versatility across print and digital use

    • Real-world application considerations during design

    Outcome:

    • A professional, memorable logo that represents your business

    • A design rooted in strategy, not guesswork

    • Confidence your logo works across all platforms

    • A strong visual foundation for your brand

  • Your finalized logo delivered in all necessary formats, organized and ready for use across print and digital platforms.

    Includes:

    • Full logo file set (PNG, JPG, PDF, EPS, SVG)

    • Color versions for print (CMYK) and digital (RGB)

    • Multiple variations (full color, black, white)

    • Organized file structure for easy use

    Outcome:

    • Files ready for print, web, and marketing

    • No confusion on which files to use

    • Consistent results across all applications

    • A complete, professional logo package

  • Strategic font selections that establish a clear, professional, and consistent visual voice across your brand.

    Includes:

    • Primary and secondary font pairings aligned with your brand identity

    • Typography selected for readability across print and digital platforms

    • Web-safe alternatives for consistent use online

    • Usage guidelines for headlines, body text, and supporting content

    Outcome:

    • A cohesive and recognizable visual voice

    • Improved readability and professionalism across all materials

    • Consistent typography across platforms and applications

    • Clear guidance on how to use your fonts

  • A strategically developed color system that reflects your brand personality and ensures consistency across all platforms.

    Includes:

    • Primary and secondary color palette tailored to your brand

    • Accent colors for highlights and calls-to-action

    • Color codes provided in HEX, RGB, and CMYK formats

    • Guidelines for consistent color usage across all materials

    Outcome:

    • A recognizable and cohesive brand look

    • Colors that align with your audience and industry

    • Consistent application across print and digital platforms

    • Clear direction on how to use your brand colors

  • A one-page brand reference that organizes your core visuals and messaging into a clear, easy-to-use document.

    Includes:

    • Finalized logo in primary formats

    • Brand color palette with HEX, RGB, and CMYK codes

    • Typography selections for consistent use

    • Real-world mockups to visualize your brand in action

    • Core messaging or brand positioning summary

    Outcome:

    • A clear, shareable reference for your brand

    • Consistency across all platforms and materials

    • Easier collaboration with vendors and team members

    • A polished overview of your brand identity

  • Custom profile graphics designed to create a consistent, professional presence across your social media platforms.

    Includes:

    • Profile images sized for each platform

    • Cover and header graphics aligned with your brand

    • Designs adapted for multiple platforms

    • Optional highlight covers for platforms like Instagram

    Outcome:

    • A polished and professional first impression

    • Consistent branding across all platforms

    • Increased credibility with your audience

    • Ready-to-use graphics for immediate setup

  • A complete set of branded materials designed to ensure consistency across client communication and day-to-day operations.

    Includes:

    • Letterhead design (print and digital)

    • Business card design (including team variations if needed)

    • Envelope design

    • Note card or thank-you card design

    • Optional presentation template (Google Slides or PowerPoint)

    Outcome:

    • A consistent, professional brand across all materials

    • Polished communication in every client interaction

    • Ready-to-use templates for daily business use

    • A stronger, more credible brand presence

  • A complete set of branded materials designed to ensure consistency across client communication and day-to-day operations.

    Includes:

    • Letterhead design (print and digital)

    • Business card design (including team variations if needed)

    • Envelope design

    • Note card or thank-you card design

    • Optional presentation template (Google Slides or PowerPoint)

    Outcome:

    • A consistent, professional brand across all materials

    • Polished communication in every client interaction

    • Ready-to-use templates for daily business use

    • A stronger, more credible brand presence

  • Vision Statement – Defining Your Future Direction

    A forward-looking statement that outlines where your business is going and what it aims to become.

    Includes:

    • Exploration of long-term goals and growth direction

    • Development of a clear, aspirational vision statement

    • Alignment with your brand strategy and positioning

    Outcome:

    • A defined direction for future growth

    • Alignment across branding, marketing, and decisions

    • A bigger-picture message that supports long-term scaling

  • A clear statement that defines what makes your business different and why customers should choose you.

    Includes:

    • Competitive positioning analysis

    • Identification of your key differentiators

    • Development of a strong, concise USP

    Outcome:

    • Clear differentiation from competitors

    • Stronger, more effective marketing messaging

    • A focused value proposition that attracts the right clients

  • A comprehensive brand guide that documents how your brand should look, feel, and be applied across every platform.

    Includes:

    • Logo usage guidelines, including spacing, sizing, and approved variations

    • Color standards with HEX, RGB, CMYK, and Pantone values

    • Typography guidelines for headlines, body text, and supporting fonts

    • Imagery and visual style direction

    • Digital and print application guidance

    • Mockup examples to demonstrate real-world brand use

    Outcome:

    • Consistency across all platforms and materials

    • Clear guidance for internal teams and external partners

    • Easier collaboration with printers, developers, and marketers

    • A documented brand system built for long-term growth**

  • We handle the printing process from start to finish, ensuring your materials are produced correctly, professionally, and aligned with your brand.

    Includes:

    • Consultation on print needs, materials, and specifications

    • Detailed print estimates provided through our trusted vendors

    • File preparation for accurate print production (bleed, color, sizing)

    • Full coordination and order placement handled by our team

    Outcome:

    • Accurate, professional print results

    • No guesswork or technical errors

    • A streamlined process with one point of contact

    • Confidence your brand translates correctly into print

Add-Ons

Enhance your branding package with additional services as needed:

  • Website Design & Development – Starting at $2,500 (Squarespace or Wix). E-commerce upgrade available (+$4,000).

  • WordPress Design & Development – Starting at $5,000 (requires separate consultation and Website Design Brief).

  • Expanded Printing & Stationery Options – Custom quotes for packaging, signage, apparel, and specialty finishes

  • Marketing Collateral Design – Brochures, flyers, pitch decks, and trade show materials (custom quote)

  • Ongoing Brand Support – Retainer options for continued design and strategy support

Additional Considerations

  • A structured revision process is included to ensure alignment and final approval

  • All final files are delivered in multiple formats: EPS, JPG, PNG, SVG, and PDF

  • You’ll have a single point of contact for consistent communication and project management

  • All printing is managed by FRG - estimates are provided, invoiced, and fulfilled through our trusted production partners

Important Notes

  • Brand Strategy Sessions are tailored to the scope of each package

  • Brand Design Briefs are developed through strategy sessions and finalized before design begins

  • Website Design is not included and must be added separately

  • Ongoing SEO, Social Media Management, and Search Engine Profile Management are not included in branding packages

  • WordPress projects require separate consultation and custom pricing

  • Market research and advanced consulting are available upon request

  • All packages can be customized to fit your specific branding needs

Save When You Bundle Branding and Website Design

Build your brand and website together for a more efficient and cohesive process.

When you bundle services, you’ll receive:

  • $500 off Branding and Landing Page

  • $750 off Branding and Starter Website

  • $1,000 off Branding and Growth or E-Commerce Website

*Discount applies when services are purchased together as part of the same project.

Ready to Get Started?

Choose the package that fits your business, or schedule a call and we’ll help you get started.