Ascend Branding Package

Your brand is more than just visuals — it’s the way you connect with your audience, stand out in your industry, and communicate your value. In the Ascend Package, the Brand Strategy Session goes deeper than ever before, giving you a comprehensive roadmap for long-term success.

How It Works:

• Deep Discovery: Together we’ll dive into your mission, vision, values, audience, competitors, and market positioning.

• Messaging Development: We’ll refine your tone of voice, core messaging pillars, and unique story so your brand resonates clearly.

• Audience Insights: Define primary and secondary target audiences, their needs, and how your brand solves their problems.

• Competitive Landscape: Review strengths, weaknesses, opportunities, and differentiators to carve your unique space in the market.

• Strategic Direction: Build a brand framework that aligns your goals with real-world execution.

Why It Matters:

Without strategy, design is just decoration. This session ensures that every design choice — from your logo to your social graphics — is rooted in purpose and aligned with your brand’s goals.

What You Gain:

• A clear, documented understanding of your brand identity

• Defined messaging and positioning to guide all marketing efforts

• A strong foundation that drives consistency across every channel

• Confidence that your brand is built on strategy, not guesswork

The Brand Design Brief is where insights meet action. For Ascend, this brief goes beyond discovery and becomes a comprehensive blueprint that keeps every design and messaging decision aligned with your long-term growth goals.

How It Works:

• Collaborative Input: You’ll either complete the detailed Brand Design Brief form or work through it with us during a guided session.

• Expanded Framework: We’ll cover every critical area — goals, audience, competitive positioning, messaging, tone, visual direction, and brand applications.

• Alignment & Approval: Before any design begins, we’ll review the completed brief together to confirm all insights and strategies are captured.

Why It Matters:

Without a strong brief, branding can veer off-course. The Ascend brief provides a full 360° view of your brand, ensuring consistency, clarity, and scalability across every future project.

What You Gain:

• A thoroughly documented roadmap for your brand’s identity and strategy

• Confidence that every design decision is rooted in research and aligned with your goals

• A reusable reference guide for future campaigns, staff training, or vendor collaboration

• Fewer revisions, smoother workflow, and faster approvals

Your brand name and tagline are the foundation of how people remember you. In the Ascend package, we take this process further with enhanced research and validation to ensure your name not only fits but also positions your brand for long-term success.

What We Do Together:

• Collaborative Discovery: We’ll work with you to understand your business goals, audience, and voice to generate powerful options.

• Creative Exploration: Multiple names and tagline options will be developed, each aligned with your brand story and industry.

• Domain & Social Check: We’ll check availability across domains and major social platforms to protect consistency.

• Strategic Validation: We’ll review for clarity, memorability, and long-term scalability before final selection.

Why It Matters:

A strong name and tagline create credibility, improve marketing impact, and ensure your brand stands out in even the most competitive markets.

What You Gain:

• A polished, professional identity that reflects your unique positioning

• Confidence knowing your name/tagline has been vetted for availability and strength

• A launch-ready brand that resonates across platforms and channels

Your logo is more than a symbol — it’s the anchor of your brand identity. In the Ascend package, we deliver a full custom logo design package, carefully crafted to work across every platform and medium.

Our Process:

• Discovery: Using insights from your Brand Strategy Session and Design Brief, we pinpoint exactly what your logo must convey.

• Concept Development: We create multiple professional logo concepts rooted in your industry, personality, and audience.

• Refinement: Based on your feedback, we refine the chosen concept until it reflects your brand with precision.

• Scalability in Mind: Designed for use across business cards, signage, websites, and digital campaigns without losing clarity.

Why It Matters:

Your logo will be seen more than any other branding element. It needs to be timeless, adaptable, and aligned with your business goals.

What You Gain:

• A professional, memorable logo that drives recognition

• Multiple concepts refined with strategy, not guesswork

• Confidence your logo will translate seamlessly across print and digital platforms

Once your custom logo is finalized, we prepare a complete professional logo package so you can use it anywhere without limitations.

What’s Included:

• Color Modes: CMYK (print) + RGB (digital)

• File Formats: PNG, JPG, PDF, EPS, SVG

• Versions Included: Full-color, black, and white variations for maximum flexibility

• Organization: Files are neatly packaged and labeled for easy reference and use

Why It Matters:

Many designers stop at handing you a single file — but your brand deserves more. With Ascend, you’ll walk away with everything you need to place your logo on business cards, websites, signage, apparel, and more.

What You Gain:

• Industry-standard formats for any use case

• Confidence knowing your logo is production-ready for both print and digital

• Time saved with an organized package that makes your brand easy to manage

Typography is more than design — it’s how your brand speaks visually. The fonts we select help communicate your personality, values, and level of professionalism.

What’s Included:

• Primary Typeface: The main font for headlines and strong statements

• Secondary Typeface: Supporting font for body text and detailed content

• Web-Safe Alternatives: Ensuring consistency across print and digital applications

• Usage Guidelines: Clear instructions on when and how to use each typeface

Why It Matters:

Fonts shape perception. A modern, bold typeface creates a different impression than a classic, elegant serif. Choosing strategically ensures your brand feels intentional and trustworthy.

What You Gain:

• A cohesive visual voice across all materials

• Fonts tailored to your industry and audience

• A foundation for professionalism, recognition, and readability

Color is one of the most powerful tools in brand design. It evokes emotion, builds recognition, and influences customer perception at a glance. In the Ascend Package, we go deeper into strategy, curating a complete palette designed to scale with your business.

What’s Included:

• Primary Colors: Core shades that define your brand identity

• Secondary Colors: Supporting tones for flexibility in layouts and marketing assets

• Accent Colors: Highlights to emphasize calls-to-action or special features

• Color Codes: Delivered in HEX, RGB, and CMYK for accuracy across print and digital

• Usage Guidelines: Clear rules on how to apply colors consistently in logos, websites, social media, and print

Why It Matters:

• Color triggers emotional connections and memory recall

• Consistency across platforms builds trust and recognition

• Strategic palettes help your brand stand out in a crowded market

What You Gain:

• A professionally curated color system that adapts across mediums

• Confidence your brand will look consistent everywhere

• Visual impact that connects with your audience on an emotional level

The Brand Snapshot is a one-page cheatsheet that condenses your identity into a clear, easy-to-reference guide. It’s perfect for sharing with team members, vendors, or partners to ensure your brand always looks consistent.

What’s Included:

• Logo: Your finalized design in CMYK + RGB

• Typography: Primary and secondary fonts

• Color Palette: Your chosen brand colors with HEX, CMYK, and RGB codes

• Mockups: Two real-world applications (e.g., apparel, business cards, signage, or packaging)

• Core Messaging: A short statement that highlights your brand’s personality or value proposition

Why It Matters:

• Provides a quick, portable reference for internal and external use

• Reinforces brand consistency across all channels

• Simplifies working with outside vendors or marketing partners

What You Gain:

• A polished, professional snapshot of your brand identity

• Visual clarity that can be shared easily

• Peace of mind knowing your brand will always look “on point”

Your social media presence is often the first touchpoint for potential customers. With the Ascend Package, we create a cohesive, polished set of profile graphics tailored for up to six platforms of your choice (Facebook, Instagram, LinkedIn, X/Twitter, YouTube, TikTok, or others).

What We Deliver:

• Profile Images: High-resolution designs adapted for each platform’s requirements

• Cover/Header Graphics: Branded visuals sized for specific platforms

• Highlight Covers (Optional): Icon-based graphics for Instagram stories or similar features

• Consistent Branding: Color, typography, and logo integration aligned with your brand identity

Why It Matters:

• Creates immediate trust and professionalism across channels

• Ensures visual consistency no matter where your audience discovers you

• Saves time and stress — no need to guess dimensions or crop designs

What You Gain:

• A professional, consistent look across multiple social platforms

• Graphics optimized for each platform’s unique requirements

• Stronger engagement and recognition with your target audience

Your brand identity should shine in every touchpoint — from a quick note to a formal client proposal. The Ascend Package includes a full stationery design kit, ensuring you have professional, branded materials for both print and digital use.

What’s Included:

• Letterhead Design: Print and digital-ready templates for polished communications

• Business Card Design: Custom, print-ready cards with variations for team members

• Envelope Design: Consistent, professional look for correspondence

• Note Cards/Thank You Cards: Branded designs for personal touches with clients or partners

• Presentation Templates (Optional): PowerPoint/Google Slides branded framework for internal or external use

Why It Matters:

• Extends your brand identity beyond digital spaces

• Ensures every interaction reflects professionalism and consistency

• Enhances credibility and trust with clients, partners, and stakeholders

What You Gain:

• A cohesive, professional stationery suite ready for immediate use

• Editable templates for ongoing flexibility

• Confidence that your brand makes a lasting impression in every interaction

Your mission statement is more than a sentence — it’s your brand’s reason for being. It communicates why you exist, who you serve, and the value you bring to your customers.

What We Do Together:

• Discovery Workshop: Explore your brand’s core purpose, audience, and offerings.

• Clarity in Messaging: Distill complex ideas into one clear, powerful statement.

• Practical Application: Ensure your mission statement works across your website, marketing materials, and internal communications.

Why It Matters:

A mission statement creates alignment. It helps your team stay focused, guides strategic decisions, and ensures your audience knows exactly what you stand for.

What You Gain:

• A concise statement of your brand’s purpose and promise

• A message that resonates with your customers and employees alike

• A foundation that supports all other branding efforts

A vision statement paints a clear picture of where your brand is heading. It’s forward-looking, aspirational, and designed to inspire both your team and your audience.

What We Do Together:

• Future Mapping: Define your long-term goals and desired impact.

• Inspiration with Clarity: Craft a statement that motivates your team and resonates with your market.

• Brand Alignment: Ensure your vision connects seamlessly with your mission and overall brand identity.

Why It Matters:

A strong vision statement gives your brand direction. It helps you set priorities, attract like-minded customers, and guide decisions that align with your future goals.

What You Gain:

• A compelling, forward-focused statement to inspire growth

• A guiding light for business strategy and branding decisions

• A message that reinforces your leadership position in your industry

Your USP is the sharp edge of your brand — the clear statement of what makes you different, better, and worth choosing over your competitors.

What We Do Together:

• Competitive Analysis: Identify where your competitors fall short and where your brand shines.

• Audience Alignment: Define the specific value your customers care most about.

• Refinement Workshop: Craft a simple, memorable statement that sets you apart.

Why It Matters:

In crowded markets, a USP isn’t optional — it’s essential. Without it, your brand risks blending in. A strong USP gives clarity to your messaging, sales, and marketing, making it easier for customers to say yes to you.

What You Gain:

• A clear, confident statement that differentiates you from competitors

• Messaging that connects directly to customer needs and pain points

• A foundation for all future marketing and sales efforts

Your brand deserves consistency everywhere it appears — from your website and social media to print and packaging. The Full Brand Guidelines Document is your comprehensive playbook, ensuring your team (and any partners you work with) know exactly how to present your brand.

What’s Included:

• Logo Usage Rules: Correct and incorrect applications of your logo, clear space, and sizing guidelines.

• Color Palette Standards: HEX, CMYK, RGB, and Pantone values for accuracy across digital and print.

• Typography Rules: Headline, subhead, and body font usage for consistency in tone and readability.

• Imagery & Style: Recommendations for photography, illustration, and brand visuals that align with your identity.

• Social & Digital Applications: Guidance for using your brand online (social platforms, ads, website).

• Mockup Examples: Visual demonstrations of your brand in action — on stationery, packaging, or digital screens.

Why It Matters:

Without clear rules, even the best branding can get diluted over time. Brand Guidelines safeguard your investment, making sure every team member, vendor, and partner presents your business the same way.

What You Gain:

• Professional consistency across all platforms

• Faster onboarding for staff and partners

• A reference document you can share with printers, developers, and marketers

• Long-term brand equity and recognition

Your brand deserves to look as good in print as it does on screen. At Front Range Graphics, we handle the printing process from start to finish, so you don’t have to worry about technical details or vendor management.

What We Do:

• Consultation: We’ll discuss your print needs (business cards, stationery, signage, apparel, packaging, etc.), paper/finish options, and budget.

• Estimate Preparation: Based on your needs, we prepare a detailed estimate. Once approved, we invoice you directly.

• Vendor Coordination: We manage the entire process with our trusted printers, ensuring quality and accuracy.

• File Preparation: All designs are delivered as print-ready files (correct color profiles, bleed, and resolution).

• Order Management: Once payment is received, we place the order on your behalf. Products are shipped directly to your chosen address.

Why It Matters:

Trying to handle printing yourself often leads to delays, errors, or inconsistent quality. With our process, you get professional oversight and guaranteed brand consistency.

What You Gain:

• Stress-free print management handled entirely by FRG

• High-quality, accurate printing aligned with your brand

• A streamlined process from estimate to delivery

• Confidence that every printed piece reflects your brand identity