Forging a Brand as Strong as the Blades It Represents
Branding & Website Design: Honolulu, Hawaii
Logo • Branding • eCommerce Website • Printing • Apparel
Christensen Knives, a Honolulu-based artisan brand, partnered with Front Range Graphics to forge a powerful online presence that unites Hawaiian craftsmanship and Viking heritage. From logo refinement to full e-commerce development, every detail was designed to honor tradition while driving modern digital success.
Project Overview: Bridging Heritage & Innovation
Christensen Knives, founded by craftsman Don Christensen, creates one-of-a-kind handmade knives and leather goods that blend Hawaiian roots with Viking ancestry.
Front Range Graphics was brought in to create a complete brand identity and Squarespace e-commerce website, combining old-world craftsmanship with modern online functionality to reach customers worldwide.
Challenges: Standing Out in the Custom Knife Market
Dual Heritage Aesthetic: Capturing both Hawaiian and Norse influences in a single visual system.
Niche Market Appeal: Building a brand that connects with EDC enthusiasts, outdoor adventurers, and collectors.
E-Commerce Optimization: Designing a high-end online storefront with seamless navigation, professional presentation, and fast performance.
Solutions: From Steel to Screen
Brand Strategy & Research
We conducted strategic brand sessions and analyzed target audience behaviors, defining the right balance of rugged craftsmanship and artistic identity for Christensen Knives.
Visual Identity Development
The refined logo, typography, and earthy color palette were inspired by the natural textures of volcanic stone, forged steel, and ocean depth, capturing both power and heritage.
Custom E-Commerce Website Design
Built on Squarespace for scalability and simplicity
Full SEO foundation (keyword optimization, meta descriptions, image alt text)
Lightroom-edited and optimized product images for fast load speeds
Streamlined checkout and order management setup
Marketing Materials
We extended the branding through:
Branded trade show banners and signage
Custom screen-printed apparel and hats
Business cards and QR-coded materials for digital and in-person promotion
Results: The Launch That Sold Out
Within just months of the site relaunch, Christensen Knives sold out of its online inventory — a direct result of cohesive branding and optimized digital presentation.
The refreshed identity now embodies both craftsmanship and professionalism, creating stronger buyer confidence and an elevated market presence.
Key Takeaways
This collaboration highlights the power of thoughtful branding and e-commerce strategy for artisan businesses.
By merging identity, functionality, and storytelling, Christensen Knives now stands as proof that great craftsmanship deserves an equally great online experience.
e-Commerce Website Design
Ready to Elevate Your E-Commerce Brand?
Let’s build a digital storefront that tells your story and drives real results.